• WORK

Logic will get you from A to Z.

Imagination will take you everywhere.

We are a national experiential marketing agency, blending strategy, creative, staffing and production to develop impactful consumer activations and experiences.

What We Do

Immersement Experiences

Our Experiential Marketing team creates personal interactive experiences that immerse your guests into memorable brand moments.

Corporate Product Launches

One of the most successful ways to release a new product is through an event. But don't worry, product launch events don't have to be scary. They just take a bit of strategic planning.

Event Branding

Event branding is a promise to the audience that speaks to the objective of your event, what it means to be someone who attends it, and what attendees can expect when they get there.

Concept to Execution

The road from Creative Idea to Concept to Execution is a fruitful path paved with Summary- Purpose- Audience- Execution- Timeline and Conclusion. “The hardest part is getting started”

LGBTQ Diversity & Inclusion

A strong diversity & inclusion strategy and program can pave the path to strong brand awareness and consumer loyalty attracting top community influencers and deliver innovative results.


Our casting team has thousands of costume combinations designed to work in harmony with our event designers, dance and performance team. Our highly-trained and exclusive Broadway quality dancers, entertainers and performers always deliver a unique and creative experience.

What They Say

Bert Saville

I have trusted Joe Plana & Company for over 20 years to execute our brand strategy through experiential events that continue to raise the bar with each activation. Simply put, Joe Plana is a special events genius.

Pernard Ricard USA

Roberta Silva

Working with Joe Plana on our fundraising events has been a fantastic experience. He and his team work closely with you to understand the goals and audience of your event. Year after year, they deliver a breath-taking experience that is within your budget and timeline, but BEYOND your imagination!

United Way of Miami-Dade

Meghan Rackley

Joe Plana & Company went above and beyond for our Great Gatsby Gala creating a magical night our team members will never forget! They took our concept and really brought it to life!

Starboard Cruise Services, Inc.

An LVMH Moët Hennessy Louis Vuitton Company

Connie Garcia

Our marketing and PR team has worked with Joe Plana & Co. to design, create and executed our corporate events.Their vision and execution are top notch.  They go beyond our expectations and our imagination year after year.The setup and visual presentation of their events are spectacular.  Second to none.  I would recommend them for any event.There is nothing Joe and his team can’t imagine and do.  Simply the BEST!

Independent Living Systems

Alicia Weber

I’ve had the pleasure of working with J. Plana & Co. since 2009. Our first meeting was in prep for South Beach Food & Wine, I had never managed an event in Miami and our PR firm connected us with Joe. Every detail of that event and every event we’ve done together since that first meeting has been held to Joe’s highest standards. If you have an idea, Joe has the connections, resources and ability to make that vision come to life. Since our first event at SoBe, we’ve done Epcot Food & Wine and 12 years of Pebble Beach Food & Wine. In the world of events, so many things can change, fall apart or not show up. Joe’s extensive work in the events industry has given him the ability of foresight in planning and flexibility to which puts his work in the 5 star category - every detail, even the ones you didn’t know you needed are covered! I’m pleased to have Joe and his team as my partners at events, hiring him would be the best decision you’ve ever made. Take it from an Event Manager who wished she’d met him sooner.


Let's Talk

Work with us.

You've come to the right place. Now, let's get the party started! We look forward to learning about your event and making it a reality. Please email the address below or just give us a call!.